What is the Issue?
As you may know, the country has been grappling with challenges in the energy sector, particularly in electricity. These challenges can be categorized into three main areas: the imbalance in energy (electricity) production, the low cost of electricity sales, and the lack of technical infrastructure for real-time monitoring of consumption. Given the high financial and time costs associated with addressing these issues, the most accessible solution lies in promoting energy (electricity) conservation and management.
In addressing this issue, there are two main approaches: Peak Shaving (shifting electricity consumption from peak demand times to off-peak or low-demand periods) and Energy Management (reduction, conservation, and optimization of electricity use).
What is the Role of MCI in This Process?
MCI (Hamrah-e-Aval), leveraging its communication, advertising, technical, and analytical infrastructure, along with its specialized and expert workforce, can play a significant role in addressing the issue of electricity consumption management and peak shaving. By utilizing big data from electricity distribution companies, Tavanir, and operational data, MCI can contribute meaningfully to the solution.
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Data Analysis
This involves the storage, cleaning, and analysis of big data from Tavanir and MCI (Hamrah-e-Aval). The process includes handling billions of records, ensuring rapid and accessible processing, maintaining clean data pipelines, and efficiently storing the data.
Analytical Tools
This involves the design and development of websites, analytical dashboards, and information services. These tools utilize analytical charts, neural network processing, and machine learning to provide insights and support decision-making.
USSD Design and Implementation
This involves the design and execution of USSD tools and infrastructure to enhance performance and provide a more user-friendly experience for widespread public use.
SMS Campaign Execution
This involves the implementation of large-scale SMS campaigns, including bulk messaging, segment-based, and location-based SMS targeting, using MCI’s powerful messaging services for focused and effective advertising.
Achievements of the Analytics Team:
Identification of Electricity Users and Consumers: Successfully identified 24 million electricity users and 25 million consumers.
Analysis of Customers with Air Conditioners: Determined that 25.6% of customers in Tehran have air conditioners.
Analysis of Bill Shock for Electricity Customers: Identified 5,000 customers who experienced a 70% increase in their electricity bills in August 2024.
Customer Clustering: Created 12 customer clusters, such as empty homes.
Development of 5 Products: Developed a map, marketing automation tools, a chatbot, an analytical dashboard, and USSD services.
Comprehensive Customer Analysis and Reporting
Analysis of Commercial Users from Residential Meters
Electricity Consumption Forecasting
Analysis of Reliable and Unreliable Customers
Analysis of Electricity Consumption Patterns
Analysis of Seasonal Residents
Identification of Reward-Eligible Customers
SMS Campaign Performance Report
Over 100 SMS campaigns executed.
Approximately 880 million SMS messages sent.
Around 550 million bulk SMS messages.
Approximately 230 million segment-based SMS messages.
About 100 million location-based SMS messages.
Role of Each Product
Map
- Displays a heat map of energy consumption and costs at the provincial and city levels.
- Shows customer profiles.
- Displays a heat map of temperature and its impact on electricity consumption.
- Displays MCI BTS (Base Transceiver Stations) locations.
- Shows the location of customers' meters.
Marketing Automation:
- Creates various user segments.
- Enables peer-to-peer SMS sending.
- Allows SMS scheduling at specific times.
- Provides various reporting capabilities.
- Offers the ability to test the campaign with operators before launch.
Chatbot
- Responds to users' electricity-related questions with specialized and analytical insights.
- Analyzes electricity bills.
4Analytical Dashboard
- Supports a variety of online and offline data sources.
- Provides visualization capabilities, including charts and maps.
USSD
1521 system for the use of all subscribers
Virtual Energy Assistant with the Persona of Baba Barghi
Baba Barghi Online is a virtual assistant designed with the well-known persona of Baba Barghi. It helps users address their energy-related issues and questions, offering guidance and responses. This assistant also encourages users to optimize their electricity usage and acts as an electricity bill analyst.
Responding to Questions and Providing Consumption Management Education
Baba Barghi Online answers common user questions and provides educational content on consumption management. Other features include suggesting messages to continue the conversation, enabling voice interaction with Baba Barghi, bill inquiry and analysis, and offering tips for optimal electricity usage.
Empowering Users for Efficient Energy Consumption
AI Assistant
